The former member of the exo Huang Zitao, known as Tao, has announced bold plans to enter the female hygiene market following public indignation in China for the resale of recycled health products.
According to a goody26 report on April 6, Tao publicly turned to the health scandal that shocked consumers throughout China. His response came in the wake of the explosive “3.15 Gala” Report in a special transmission – entitled “Protection of consumers’ rights” From China Central Television (CCTV), broadcast on March 15 as part of its annual consumer rights awareness campaign.
Shocking revelation: recycled sanitary ware and diapers
The CCTV transmission revealed that a waste recycling company was collecting, reconfirming and reselling bearings and sanitary diapers. The program showed disturbing movies of discarded products scattered on the dirty floors, ordered by waste batteries and reconfected for online sale. According to reports, the company has created a profit of almost 30 times by selling these recycled assets.
Revelation has unleashed indignation at national level, above all due to serious health implications associated with non -health hygiene products.
In a live streaming on April 6, Tao condemned the scandal, saying: “It is unacceptable that companies sacrifice the health of women for profit. _
He then announced his intention to build his health factory, which will present a 24/7 live streaming of the production line to ensure full transparency. Tao promised that every step, from the supply of raw materials to the final packaging, will be subject to public supervision. He shared, “I started contacting the suppliers of the hygienic pads months ago …”
Mixed reactions and clarifications
The announcement aroused online divided reactions. The supporters praised Tao’s initiative, exhorting him to “Make sure and reliable products” In a market afflicted by quality concerns. However, some critics accused him of capitalizing a scandal to launch an activity.
To face skepticism, Tao explained that this was not an instinctive response. He said he had started discussing the company with the suppliers months ago. In addition, he revealed that his wife and business partner, Xu Yiyang, and other members of the women’s team, had tested the product for a period of 90 days.
Tao added, “I cannot guarantee that the product will be impeccable, but I can absolutely make sure that what we produce will be clean and safe.”
A push for the sector reform?
Tao’s move raised discussions on the need for transparency in the hygiene sector. Many Netizen hope that its factory, in case of success, will set up a new standard and pressure of existing brands to improve production practices.
The Chinese female hygiene market has previously been affected by multiple scandals, raising continuous concerns for safety and trust. Given the direct impact that these products have on women’s health, consumers ask for greater supervision and responsibility.
Tao’s entry into the female hygiene space is bold and unprecedented for a k-pop idol. It remains to be seen whether this initiative is a turning point for industry or a controversial commercial move. But with the promise of transparency in real time and direct involvement of consumers, all eyes are now in the Tao factory and if it will live up to its ambitious objectives.
