He received criticism for cultural appropriation.
Koreaboo
Kiss of lifeThe company apologizes for the controversial live broadcast, but the Netizen are not affected.
To celebrate JulieThe birthday, the group had a “birthday” with the clothing code that is “Hip Hop vibrations of the old school”.
Vivo was under extreme fire for cultural allocation while the Netizen shared their anger for the lack of respect.
Kiss of Life Under Fire for cultural appropriation in the birthday livestream
Following the controversy, Kiss of Life’s Company shared the apologies.
Hi, this is S2 Entertainment.
We would like to face the problems that arose from the content that was loaded on the official YouTube of Kiss of Life yesterday (April 2).
We apologize sincerely for having caused uncomfortable to our spectators, the real purpose of the content was to celebrate the hip hop culture from which most of the musical inspiration for Kiss of Life comes. We apologize for our deficiencies in recognizing the negative cultural implications according to which our content would be perceived as.
Our members and our team promise to face the cultural references with greater caution and respect to go on and all the related contents have been removed from all our channels. Thank you.
– S2 Entertainment
The initial post was shared through the company’s account.
Hi, this is S2 Entertainment .htps: //t.co/qsmhzcxhgk
– S2 Entertainment (@s2ent_offial) April 3, 2025
The Netizen were not happy with the excuses, stating that the members hid behind the agency and that the formulation did not face the real problems that fans had.
Hiding behind their agency is crazy.
If you can be racist live, you can apologize for the live. You grew up by women, you own the shit that you do wrong instead of hiding behind your company. https://t.co/6oro4jic1g pic.twitter.com/x5a0ask0xv
– Kirsty🍉 🩵🩵ⁱˢ ᵐᵉᵉᵗⁱⁿᵍ ᴮⁱᵍ ᴼᶜᵉᵃⁿ🩵🩵 (@jkjeoneuphoria) April 3, 2025
Kpop companies create their idols writing letters of handwritten apologies for appointments but load apologies zoppa when they are directly racist lol this is so funny ATP. https://t.co/rswiob5mzy
– Eur۶ৎ (@kiofrecepts) April 3, 2025
“The real purpose of the content was to celebrate hip hop culture”, so if I had to dress like an Asian woman and I started making stereotyped shit … .. this celebrates culture ??? How and who are you trying to deceive? https://t.co/moh3sasfk3
– 👩🏽γx (@ctrlelse) April 3, 2025
“The real purpose of the content was to celebrate hip hop culture” https://t.co/0ordTgj8hs pic.twitter.com/6eqgy7dql5
– Veronica (@slipknotais) April 3, 2025
Also on Reddit, the “apologies” have been heavily criticized. Many believed that the members should have apologized directly rather than passing through the company, and seemed ingenuine and as if the group did not matter of the problem.
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