The group of girls Rising has officially combined with the ranks of the high -level “refreshing icons” becoming the most recent exclusive models for the Pocari sweat brand, often considered a milestone for young celebrities.
According to their Belift Lab agency, the members Yunah, Minju, Moka, Wonhee and Iroha were selected as the 30th official supporter for the iconic branch of dong-a ions beverages Otsuka. In particular, Wonhee had already been chosen as the 29th soloist model of the brand, and this new contract marks a full -time team promotion making only the second group of girls to model for the sweat of Pocari, after twice in 2017.
A representative of Pocari Sweat explained the choice, saying: “Illit is a group full of light and lively charm that perfectly combines the refreshing and healthy image of our brand. We believe that the message of the cheering brand for the individuality and youth of confident teenagers will be well delivered through Illit.”
Often indicated as “Gateway To Startom”, Pocari Sweat has characterized the best stars over the years, including actresses are Ye-Jin, Han Ji-Min, Park Shin-Hye, Kim So-Hyun and Global Girl Group twice.
Illit’s appointment further consolidates their close generation icon position, known for having exposed the bold and independent spirit of the young generous Z.
Fresh from their 1st debut anniversary on March 25, Illit continues to climb in popularity both in Korea and internationally. More recently, they brought home “Best New Artist (K-Pop)” at the 2025 Iheartradio Music Awards in the United States. The group also claimed seven beginner prizes in the main Korean and Japanese prizes, obtaining a total of 13 trophies within their debut year.
With their new image, the impressive results and the growing global recognition, it is not only remodeling the K-Pop debuting panorama, but also showing their potential as ambassadors of the global brand. While enter their second year, all eyes are on how much this “refreshing icon” of the next generation will go, both on stage and beyond.
