Kim Soo-Hyun is currently facing a serious international backlash following accusations regarding his relationship passed with the deceased Kim Sae-Sign. This controversy has led to requests for its removal from entertainment projects, attacks on social media to its colleagues and even the destruction of its promotional materials in various countries.
The involvement of Kim Soo-Hyun in the “Good Day” MBC show has become a focal point of disputes. International spectators flooded the corporate members’ account accounts, by pressing pressure to cut the ties with the actor and invite the production team to promptly remove it from the show to prevent any negative impact on the rest of the cast.
Starting from March 18, a promotional post of G-Dragon’s “Good Day” has collected about 13,000 comments, most of which require the removal of Kim Soo-Hyun. The production team officially faced the problem on March 17, apologizing for the concerns raised and announcing that the apparitions of Kim Soo-Hyun would be reduced to a minimum in post-production.
However, the recourse has extended beyond the production team. The members of the cast Jung Hae-in and IM Si-Wan, who still follow Kim Soo-Hyun on social media, were bombed by comments asking that they did not follow him. Meanwhile, the other cast members G-Dragon, Lee Soo-Hyuk and Hwang Kwang-Hee have significantly reduced or deleted their follow-up lists.
Adding to the dispute, the relationships emerged that the cast member Jo Sae-Ho had aroused Kim Soo-Hyun on March 12, although later he was revealed that he had never followed him first.
The brands end partnership contracts
Several brands, including the Cosmetics Company, Luxury Fashion House Prada, HomePlus, Tous Le Jour, have resolved their contracts with Kim Soo-Hyun.
Arcto announced on March 15 that he concluded his advertising contract with Kim Soo-Hyun to support his values ​​and maintain consumer trust.
In addition, CJ Foodville, who had Kim Soo-Hyun as a face of Tous Les Jours, has chosen not to extend his contract. In the meantime, Eider, Shabu all day and HomePlus have hit all the promotional materials with him from their official platforms.
Prada also confirmed the mutual resolution of their collaboration, citing the severity of the problem.
In response to the scandal, the promotional materials of Kim Soo-Hyun have been removed in several countries, especially in China and Thailand. On March 12, numerous social media users throughout Asia condemned Kim Soo-Hyun, with some asking for official excuses or even his retirement.
Images and videos emerged online, showing that Kim Soo-Hyun’s posters are removed. In a widely shared video, you can see a member of the hospital staff in Thailand by removing a natural-size Stande of Kim Soo-Hyun, referring to it as a “garbage collection”. Other images describe its defaced or discarded advertisements near the garbage cans.
Drastic loss of follower
Rebuculpe has significantly influenced Kim Soo-Hyun’s presence on social media. In a short period, according to what has been reported, he lost over 910,000 followers. While Chinese fans are largely absent from Instagram due to the restrictions of the platform, the international response of the fans has been overwhelming.
While the scandal continues to take place, the future of Kim Soo-Hyun in the entertainment sector remains uncertain. With the growing pressure by the fans and interested parties in the sector, it remains to be seen how the actor will navigate in this crisis.
