He became ambassador in December 2024.
Koreaboo
This article is part of our coverage of Kim Soo Hyun and Kim Sae Ron’s report. You can read more and view the entire time sequence here.
Prada made a statement on the matter Kim Soo HyunControversies are underway.
Following the accusations concerning the actress late Kim Sae RonNetizens threatened to boycott the brands if they have not cut the ties with the actor.
Netizen Koreans threaten to boycott 18+ brands if they do not cut ties with Kim Soo Hyun
One of the brands of which the Netizen prompted to cut the ties was Prada, of which Kim Soo Hyun was appointed ambassador at the end of 2024.
The Netizens tweeted the brand asking them to act.
Your ambassador is a pedophile and accomplice of a young woman who finishes life, @Prada. The way you hide the comments makes me think that I really support it.
It can’t be true, right? Your luxurious but inclusive brand would never do it, right? It would be a shame if … https://t.co/hll50onw5n pic.twitter.com/pkz6af8aia
– ❀ ❀ ❀ 𝚓𝚎𝚜𝚜 (@Herlttletledramas) March 12, 2025
On March 14, Prada made a direct declaration on the dispute, explaining that he had cut the ties with the actor.
We would like to inform you that after considering the seriousness of the matter, our collaboration with Kim Soo Hyun was concluded each other. The contract has been terminated. The decision came from the headquarters.
– Prada
You can read multiple brands that face the dispute below.
Kim Soo Hyun’s activities are suspended from the beauty brand
