The profitable profitable Kim Soo Hyun profitable
Kim Soo Hyun is the face of over 15 brands, including Shinhan Bank, HomePlus, Prada, Jo Malone, Cuckoo, Eider, Frombs, Shabu All Day, Bench, Mido and You Beauty. Its approval taxes vary from 700 million to 1 billion KRW per agreement.
Generally, advertisers can request penalties if the scandal of a spokesman damages the reputation of their brand. In the case of Kim Soo Hyun, estimates suggest that it could face penalties of up to 20 billion KRW (about $ 15 million). However, legal experts believe that this can be difficult to apply.
Legal gray area in advertising contracts
The lawyer Noh Jong-Oon from the Jone law firm explained:
“Advertising contracts generally include clauses on acts that damage the social reputation of a model. However, during the alleged period of appointments, the South Korean law defined the statutory rape as sexual relationships with someone under the age of 13. This threshold was increased to 16 only in 2020 after the notorious case of non -establishment. “
He continued:
“There is no evidence that Kim Soo Hyun and Kim Sae Ron have had a sexual relationship. Even if they did, it would have been legal at that moment. Unless advertisers can demonstrate serious damage to the reputation, the courts cannot recognize a violation of the contract. “
“Although the situation has aroused public indignation, legally, it may not be considered a violation of its contracts. The key issue is if his actions have objectively damaged his social reputation according to the contractual terms. “
Response by Kim Soo Hyun and accusations of Garo Sero Institute
On March 10, the YouTube channel Garo Sero Institute (GSI) said that Kim Soo Hyun and Kim Sae Ron had attended since he was 15 years old. They later published private photos of the two together and a letter from Kim Soo Hyun a Kim Sae Ron during his military service.
The Kim Soo Hyun agency, gold medal, initially rejected statements as false and threatened legal actions. However, as the dispute has increased, they released a new declaration on March 13, announcing:
“The gold medal will clarify the facts and contrasts the voices without foundation with concrete tests next week.”
