The South Korean actor Kim Soo Hyun, one of the most sought after supporters in the country, is now at the center of a great repercussions following accusations of the family of the deceased actress Kim Sae Ron. As speculation grows for his alleged involvement in the circumstances that lead to his tragic passage, the Netizen Koreans ask that the brands mark ties with him or face widespread boycott.
“Not only Analytics” recorded that Kim Soo Hyun’s Instagram account lost almost 90,000 followers, reporting unprecedented boycott against the best Korean actor.
Netizens Target Kim Soo Hyun of 19 Affairs approval
Kim Soo Hyun currently represents 19 high profile brands in various sectors, including fashion, finance, cosmetics and retail sale. Among these are internationally renowned companies such as Prada, Estee Lauder, Jo Malone London and Shinhan Bank. However, with its name now connected to serious accusations, Netizens argue that its continuous association with these brands could damage their reputation, in particular the financial institutions that give priority to reliability.
The complete list of brands includes:
Luxury and fashion: Prada
Finance: Shinhan Financial Group, Shinhan Bank
Cosmetics & Beauty: Hebe Beauty, You Beauty, District, Decort AQ, Estee Lauder, Jo Malone London, Volnewmer
Retail and food: Homeplus, every day, Shabu all day
Health & Electronics: Frombs, Electronics cuckoo
Outdoor & Apparel: Eider, Banch/
Watches: Mido (Champions Group)
Homeplus, in particular, has been identified by Netizens, who hypothesize that the end of the contract with Kim could lead to enormous financial penalties. However, the overwhelming feeling is that these brands must act quickly or risk a recovery of consumers.
Growing pressure for companies to act
In the main online forums such as Theqoo, the Netizen have launched efforts organized for brands pressure in bringing Kim Soo Hyun fall like their ambassador. The comments reflect a mix of indignation and determination:
“These companies should leave it immediately. Their reputation is in line. “
“Financial institutions must in particular act quickly. A person captured by this dispute should not be the face of a bank. “
“Boicotta everything that is associated with until they act.”
“Let him pay the penalties. He has enough money. “
This feeling has led to an increase in the complaints of consumers sent directly to the companies, pushing them to reconsider their association with the actor. Some Netizen have even suggested targeting brands internationally, given the popularity of Kim in China and in other markets abroad.
If the brands begin to cut the links, the financial impact on Kim could be substantial, with tax termination fees, lost approval agreements and a potential decline in future launch opportunities. His future projects, including the next international dramas and collaborations, could also be at risk.
In the meantime, some people are concerned that this boycott can transform Kim Soo Hyun in the second Lee Sun Kyun and asked everyone to refrain from extreme criticisms before the truth is revealed.
