Jennie confronts the smoke scandal in “like Jennie”: a power move or a useless reminder?

Jennie confronts the smoke scandal in “like Jennie”: a power move or a useless reminder?

On March 7, Jennie Ruby’s album was released at midnight and her track like Jennie quickly attracted attention. The music video exceeded one million views on YouTube within an hour from its release, just 14 hours after the abandonment of the album.

In like Jennie, Jennie embraces love for yourself and trust while recognizing the criticisms directed to her. In the choir, she boldly sings her name, singing: “I think I like it a lot (Jennie, Jennie,) / haters, she doesn’t like it very much (Jennie, Jennie, Jennie,) / because they could never be (Jennie, Jennie, Jennie) / but have you ever met Jennie, Jennie, Jennie?” In the second verse, he turns to those who criticize it, gathering, “name, shame, fault Tryna has detonated my bubble”, followed by the Korean texts, “pop it up in a larger room”.

What paid particular attention were the opening lines of the song, which apparently refer to its past controversy. Jennie Raps, “I am leaving clues in Fittin’s room and is hot tea”, leading some to hypothesize that it intentionally includes a nod to its scandal of internal smoke of 2023.

The controversy was born in July last year. A video emerged on YouTube showing Jennie in a locker room in the backstage in a fashion show in Italy. In the clip, he seemed to use an electronic cigarette while making makeup. This has aroused criticism for alleged smoke at home.

Jennie Blackpink Smoke

At the time, his agency, OA, issued apologies, affirming, “We sincerely apologize to anyone who feels uncomfortable with Jennie’s actions in the video. Jennie recognizes that the smoking inside was inappropriate and regrets cause inconvenience to staff members. At that moment he personally contacted those present to apologize. “

The recent pre-reports of Jennie, including “Love Hangover”, “Zen” and “Extral”, received positive attention. As a result, the controversy was largely vanished by public memory. Therefore, his decision to refer to “Like Jennie” is a surprise. An insider in the sector commented, “Thanks to Jennie’s continuous success, the controversy had been forgotten. Raising now could be old wounds reopening. “

However, others consider his honesty as a refreshing approach, praising it for having directly dealt with past problems rather than avoiding them. It remains to be seen if his texts will have a positive impact on his image or criticisms of rekindling.

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