In the end they replied to the statements.
At the height of the feud between May AND Hybe In 2024, Hybe was assumed to “steal” Newjeans«Brand deal with Louis Vuitton For The Serafim.
The Sserafim believed he was “shading” ex CEO by Ador Min Hee Jin in the new post
While Ador and Njz (Newjeans) approach the head in court on March 7, 2025, the Le Sserafim company Music of origin Back to late statements.
Hi, this is music of origin.
We would like to clarify and face some of the statements made today as regards our company and our artists who are not based on facts.
Sserafim has not received special privileges or unjust advantages in the selection process as brand ambassadors for a specific brand. Their connection with the brand began in April 2022 when Sakura signed a contract with the brand. The collaboration was mutually satisfactory and through discussions with the brand’s Japanese office, the possibility of expanding the partnership to the whole team as ambassadors was considered. This was pursued and established independently, without any relationship with other artists. This can be fully proven with objective tests and we are ready to provide clarifications every time it is legally necessary.
In addition, the statements relating to the time sequence of the debut and the process of the “Newjeans” group are also significantly different from the objective facts. Our company has provided full support to the Newjeans members in their debut preparations, regardless of circumstances. However, despite this, the former CEO Min Hee-Jin has released false information during a press conference in April last year. To correct these false statements, we intended a cause for damage against her in July and the case is currently underway. We deeply remember that these unilateral statements have been made without even minimal efforts to verify the facts and we plan that the legal process will correct these unfounded accusations.
Highlighting the real name of an artist based on un verified and inaccurate information is an irresponsible and serious act that should never be done to any artist. These unilateral statements not only submit the other artists to criticism, but also spread disinformation to fans and the public, creating an environment in which unfounded and inaccurate statements circulate.
Our company takes this situation very seriously and will take all the legal measures necessary to correct these statements. Thank you.
– Music of origin
You can read more about the statements of 2024 below.
The Sserafim believed he was “shading” ex CEO by Ador Min Hee Jin in the new post
