Lisa di Blackpink has recently released her first full album “Alter Ego” together with the MV “Futt”, scoring an important step in her solo career. The album was prepared by Lisa and her team over the course of a year, with collaborations with 5 international stars: Future, RosalÃa, Doja Cat, Raye and Tyla. With “Alter Ego”, Lisa clearly demonstrates her ambition to detach itself from the K-Pop label and aggressively aim to the US market. However, the reaction of the sector to the “alter ego” was not as expected.
Most of the international music review sites have given modest scores “alter ego”. “The Guardian”, a long -standing British magazine, evaluated the album only two stars, stating that Lisa was missing from originality and personal messages. Other points of sale, such as “NME” and “Times”, have also expressed disappointment in “Alter Ego”, saying that Lisa has not been able to show an artistic vision or a distinct identity, with the critics who noticed that the artists in the foreground obscured it in collaborative tracks. However, the most “brutal” criticism came from the famous music critic site Pitchfork.
On March 5, Pitchfork published a review together with a soundtrack for Lisa’s debut album. The site gave “alter ego” a score of 5.2, a disappointing number. Previously, Rosé’s album “-r-” was also misrepresented by “Pitchfork”, receiving only 5.5. Known as the most critical musical publication in the world, “Pitchfork” is never shy in providing hard assessments of newly published music and Lisa has not been an exception.
In their recent review, the editorialist Joshua Mincio Kim opened his review with a not so positive way, writing, writing “Lisa wants you to believe it is multifaceted. The solo album of the singer and the Thai rapper is called “alter ego”, and if one takes it to his word, these 13 songs should live up to that title “, Addition“This marketing stratagem also highlights its biggest challenge: Lisa, which is part of the group of K-Pop girls Blackpink record girls, must convince you that she has depths without her bandmates. “Alter Ego” shows no. “
According to the critic, Lisa is at a point in her career in which she is “Too big to make commercially fail but also too big to be successful in a creative way“, And his role is that Blackpink is alone “Offer moments of reduced charm”So when he has to bring a trace solo, his songs become “boring“.
In particular, Pitchfork also accused Blackpink of following BTS’s strategy, saying: “When Blackpink was gaining international applause, they followed the BTS model of fascino crossover: they collaborated with western artists, sang more in English and avoided the conflict of the genre which makes K-Pop a fascinating game of Connect-The-Dats. “
Pieci more traces of the album of Lisa were severely criticized by Pitchfork, with “Born Again” fired as a generic disco track, “Dream” labeled as a superficial ballad, Lisa compared to a second rate cardi B on “Fxck up THThe language of his lover who makes tricks. ” Of course, there have been some praise, but all in all, Pitchfork found Lisa to be “The most generic form of realization of a pop star“With his best songs that are based “Tested and real formulas”.
After Pitchfork’s review has become viral, Lisa’s fans were outraged by harsh criticisms directed to “alter ego”. At the same time, some also stressed that the author of The Review is an Anti Blackpink, and had been spotted by comparing the group with “garbage” in the past, so their comments have little objective value.
Overall, although “Alter Ego” has not satisfied the expectations of critics, this album is simply the first “brick” in the foundation that Lisa is trying to build alone. Fans hope that it will continue to experiment, find the right direction and grow further in the future. In the end, to conquer the public and professionals in the sector, only music itself will speak.
