North American stops are unable to live up to expectations.
According to the ticket sales data, the SMTWN TOUR LIVE 2025commemorating the 30th anniversary of SmeniorinmentThe Foundation (SM Hereton) cannot earn traction in the North American market.
Three months have passed since tickets for concerts were made available for purchase, but relationships say that sales are still in the balance. A Munhwa Ilbo report revealed that many seats, even in the premium sections near the stage, were empty despite the pre-sale availability and the general ticket. These places, which are usually filled with dedicated fans, indicate how strong the taking of an artist is in a specific position. If they remain empty, it suggests that SM continues to fight to further increase ticket sales.
A report of February 26 from K-Pop radar analyzed these ticket sales data and underlined that SM was more based on the Korean market than its competitorsfor example Hybe AND JYP. While some of the artists of MS, such as NCT127, Have a strong fans in multiple markets, the overall label consumer base It remains largely not out.
Analysts also underlined why the sale of tickets could be low for Smutownincluding the military enlist break of NCT127. In addition, Legacy groups such as Exo AND Generation of girls They were not part of the 2024 concert of MS, pushing the fans established to withdraw the interests.
Another possible reason for low sales could be the fact that multiple artists have already finished the individual tours in North America. NCT Dream He tounée in the United States last year, Aespa Recently completed the North American leg of their world tour and NCT127 has lent shows shortly. Therefore, the demand for a family concert involving multiple SM groups may have decreased.
According to reports, the recent fires of Los Angeles have also influenced the promotional campaigns of the event, further reducing its awareness.
The Netizen Coreans reacted to the relationships of these low sales numbers by criticizing the lack of planning and foresight of sm. Many have considered that the cancellation of the shows could be the best option for the label.
- “Cancel it.”
- “I wasn’t interested in this because I knew something like that would happen. I heard that the tickets were too expensive. Why should anyone pay so much for a group concert? I would prefer to go to a single concert. “
- “Cancel it.”
- “I really don’t understand why they would not even make a tour of the concert sm.”
- “A friend of mine who lives in the United States told me that the concert ticket was around 1.50 million KRW (about $ 1,050 USD). Who would pay so much for a group concert … “
