K-Pop Girl Group Le Sserafim found himself at the center of a dispute on plagiarism following the release of their concept trailer for their next mini-album HEAT.
The trailer, “Born Fire”, aroused heated debates online. Some Netizen accuse the group of copy elements from an advertisement of Mugler fragrances with the Anok Yai model. The problem began when the comparisons alongside the group’s trailer and the announcement Mugler became viral on social media platforms. Critics point out that the trailer for the concept of Le Sserafim has used similar visual elements, lighting techniques, camera corners and stylistic choices.
In addition to the visual elements, some critics have also said that “Born Fire” presented some shots that seemed to have been replicated almost frames for a frame.
“This group literally has nothing original”, He wrote a critic.
“Do they also have something original? How one thing?” Another critic wrote.
However, the fans of Le Sserafim have quickly gathered to defend the group. They argue that the viral comparison video has been selectively modified to exaggerate the similarity between the two clips. Supporters argue that, if displayed in its original sequence, the similarities are less pronounced and could be attributed to the standard visual techniques used in the fashion and music industries.
Neither the Sserafim nor Mugler released a statement to face the dispute.
This is not the first time that Sserafim is accused of plagiarism. During their debut, Chaewon’s teaser was accused of resembling the music video “Ride ‘EM On” by Rolling Stones, who presented Kirsten Stewart. Some traces in Antifragile The album was also compared to the songs of Rosalia and the Swedish musician Cobrah.
Also, their recent return, EASYIn particular, the B-Side “Smart” track was accused of plagiarism the successful song by Tyla, “Water”.
The Le Sserafim Agency, Source Music, remained largely silent about these accusations. However, during a press event for the album “Non Forgiven”, the leader of the Kim Chae-Won group faced the dispute, affirm“Our songs and concepts present our stories and messages. We would appreciate it if I could see them as our original creations.”
