On January 16, Guerlain officially announced its collaboration with Song Hye-kyo, highlighting that her elegance and widespread influence align perfectly with the brand’s values.
Guerlain CEO Gabriel Saint-Genez expressed his excitement in welcoming Song Hye-kyo as the new face of the brand, stating: “Song Hye-kyo embodies modern femininity and elegance, perfectly reflecting Guerlain’s artistic heritage.”
He added, “With Song Hye-kyo, a symbol of cinema, art and beauty, we look forward to sharing the brand’s vision with the world.”
Sharing her thoughts on the date, Song Hye-kyo noted, “Guerlain is a timeless brand that harmonizes tradition and refinement. I am excited and honored to embark on this journey.”
Her first activities as an ambassador will begin with upcoming skincare and makeup campaigns.
Founded in Paris in 1828, Guerlain is a brand that draws inspiration from nature to create unique beauty. It has been a leader in high perfumery and high cosmetics, with its products celebrated as works of art that go beyond functionality and appreciated throughout the world.
This collaboration with Song Hye-kyo is expected to strengthen Guerlain’s presence in the Asian market and broaden its connection with global consumers.
Meanwhile, Song Hye-kyo will star in the upcoming film “Dark Nuns,” which will premiere on January 24. The thriller follows the story of individuals who attempt a forbidden ritual to save a boy possessed by evil spirits, marking a significant transformation in Song Hye-kyo’s acting career is generating a lot of anticipation.
