Some teasers will never be the same again…
Koreaboo
Instagram has always been synonymous with its square grid layout; the 1:1 image ratio has been a distinctive feature of the platform for years. However, the unexpected change introduced this morning has sparked controversy, especially in the K-Pop industry.
Instagram has suddenly changed its iconic 1:1 aspect ratio, opting instead for a 4:5 one.
The new 4:5 aspect ratio introduces a taller, more cinematic frame to posts, offering the potential for new creative directions with the added space. However, it also disrupts existing grids meticulously crafted in the classic square format.
The unexpected change directly impacts one of K-Pop’s most visually appealing elements: Instagram’s grid teaser layouts. Since 2016, these grills have been a cornerstone of K-Pop comebacks, offering a creative and artistic way to build hype for new releases.
Oh my girl AND Red Velvet in particular he pioneered this approach. The latter first used it during their comeback with “Dumb Dumb,” inspiring countless other artists and agencies to adopt the trend. Since then, these meticulously designed grills have become synonymous with K-Pop promotions, attracting fans’ attention and enhancing the comeback experience. Although in the past photos appeared quite spaced apart from each other in the grid.
they deleted all the posts, the luvies thought they were hacked and then boom pic.twitter.com/jfcl9uiT2Y
– he knows. (@ksgyonce) March 17, 2021
Many teaser layouts now appear misaligned or awkwardly cropped, leaving fans chuckling, or cringing, at the unintentional distortions. What was once a perfect artistic showcase now risks appearing confusing or unfinished.
Kpop teasers will never be the same with the new Instagram update 😭😭 pic.twitter.com/onX2zbjsKm
— klau (@kokokbop) January 18, 2025
While some argue that the updated format allows for more vertical storytelling and experimentation, it also requires an overhaul of teaser strategies. Agencies need to rethink their designs to ensure their concepts translate seamlessly into this new format. Taller posts might offer opportunities for dynamic images, but for now they’ve also brought plenty of growing pains.
Instagram will pay for their crimes, oh my… they just ruined every kpop group’s account pic.twitter.com/ZW9zkcJ1dl
— ۟ (@ningvinyl) January 18, 2025
mememoo😭😭 pic.twitter.com/eTZyMw33C6
— wheel 💙 (@rouwheein) January 18, 2025
One thing is certain: the return teasers on Instagram will never be the same again.
