For K-Pop idols, weekly music programs such as M Countdown, Music Bank and Inkigayo play a crucial role in gaining recognition. These appearances allow idols to showcase their latest songs and connect with fans, helping them build their careers. However, despite the exposure these shows provide, many idols actually lose money by participating in them.
In a recent video, Lee Jin Ho, a journalist turned YouTuber, revealed some surprising details about the financial aspects of idols’ appearances on these music shows. The compensation that idols receive for performing on these platforms is based on several factors, with their popularity being the most significant consideration.
According to Lee Jin Ho, the pay for idols on these shows is generally quite low, especially for the less popular groups. He shared, “If they are not a famous idol, they do not receive more than 500,000 won (about $343). Only ultra-popular stars receive 500,000 won. Regular idols only receive 100,000 won (about $68.60) on major networks. The M -Mnet’s Countdown pays 50,000 won (about $34.30 USD) and requires tax considerations.”
It might seem like a small amount, but it’s not just the fee itself that makes music shows expensive for idols. These appearances involve a number of expenses, including the cost of clothing, staff and time spent preparing for the show. Recording takes hours, and idols often spend more than 12 hours on set, from hair and makeup to the actual performance.
Lee Jin Ho further explained the financial strain on idol groups. He said popular groups can spend about 60 million won (about $41,200) in a two-week promotion cycle. This includes the cost of the clothes, which can amount to 120 million won (about $82,300) for just two weeks. Other idol groups, while spending less, still face significant expenses, with some investing around 30 million won (about $20,600) in preparation.
Despite the costs, idols continue to perform in music shows because of the exposure they receive. Even if the pay doesn’t cover expenses, the long-term benefits outweigh the immediate financial loss. The visibility gained from these performances can help them attract new fans and secure future investments.
Additionally, music shows give idols a chance to interact directly with their fans. Many idols host fan meetups alongside their performances, providing a valuable opportunity to connect with their audience and strengthen their fan base.
Bottom line, while the financial returns from music shows may seem modest, the exposure and fan engagement they bring are invaluable. With streaming platforms now allowing music shows to reach global audiences, the benefits of attending these shows can have a lasting impact on an idol’s career, making it a worthwhile investment despite the costs involved.
