Chu Sojung, hereafter Exy, established herself on the music scene as the leader and main rapper of the girl group WJSN, and later also became known as an actress.
But aside from her idol career, some fans are unaware of her tremendous influence as a producer. In fact, in addition to creating songs for his own WJSN, he has also collaborated with other groups to create memorable works, such as “Pimple” by ILLIT, “Bad Habits” by CRAVITY and “PRISM” by THE BOYZ.
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In his interview with Ten Asia, Exy discussed IVE’s 2024 hit “HEYA” and revealed an anecdote about the song.
“I thought a lot about how to create a richer story based on the story of the sun and the moon. It was even more meaningful because I was able to capture the unique color of IVE and the response was good. I didn’t know it would become the track of title, so I was even happier with the unexpected results.”
He is currently one of the “copyright powerhouses” along with BIGBANG’s G-Dragon and (G)I-DLE’s Soyeon.
However, achieving that status was not easy for her in the midst of the tough and grueling process before including her name in the list of producers.
Even in the case of producing WJSN songs, they can only use his song if it was chosen through a blind selection process.
“The competition is extremely fierce. It’s really hard work. Just like being selected to audition for an opera, you also have to be chosen by someone. You have to go through that process to get your name in the credits. a huge sense of accomplishment to see your name etched in the credits,” Exy said.
In the same interview, the idol producer also chose which was easier for girl or boy groups to produce, and she chose the latter.
“Producing for male idols was easier in terms of accessibility. I was exposed to a lot of hip-hop while rapping. So instead of thinking it was difficult, I enjoyed working on it,” she concluded.
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