Hyein was criticized by the Korean media.
NewJean‘S Hyein was recently accused of disrespecting a previous CF client, Shinhan Bank. A journalist from Money today with the name of Hyo Park Joe he had accused her of showing it off Hyundai credit card as soon as the group’s contract with Shinhan Bank expired. NewJeans previously modeled for Shinhan Bank.
An article entitled “The reason why people call it disrespectful… NewJeans withdraw their Hyundai cards as soon as their CF with Shinhan ends” was published on January 3, 2025.
The article explained that not only was the card a sign of disrespect towards its former CF customer, but that the Hyundai card was also a card in partnership with the LGU+ telecommunications service. NewJeans currently advertises for SK Telecom. The article highlighted the double betrayal.
A fansite immediately intervened to clarify the issue. Hyein hadn’t shown her credit card, but she had shown her fan the lucky clover sticker the fan had given her. He also showed the letter he received.
The thing he was pointing to and showing off was the golden clover. It’s a sticker I put in the letter I gave her. Hyein put the sticker on after reading the letter and was showing it to me. What is spreading is a distorted version of this.
—Lyein008
This isn’t the first time idols have been criticized for allegedly disrespecting CF’s previous clients. BOYNEXTDOOR were also criticized for showing off their Apple products.
BOYNEXTDOOR is criticized for allegedly disrespecting Samsung
