The ranking may surprise some…
Koreaboo
Singer Lim Young Woong continues to demonstrate its considerable influence, securing the top position in the Trot Singer brand reputation rankings for the 48th consecutive month. Despite recent criticism, his chart position demonstrates the star’s enduring popularity.
On December 22, the Korea Corporate Reputation Research Institute released its analysis of trot singers for this month, placing Lim Young Woong in first place. He was followed by Lee Chan Won in second place and Park Ji Hyun in third.
Lim’s brand reputation score was calculated based on several factors: an participation index of 969,900, a media index of 963,108, a communication index of 2,008,452 and a community index of 1,991,291. These combined give it a total score of 5,932,750.
Koo Chang Hwan, head of the Korea Corporate Reputation Research Institute, noted that keywords associated with Lim’s brand included “cheering,” “donations” and “support.” Additionally, terms like “Hero Generation,” “recital,” and “concert” ranked high in the keyword analysis. Sentiment analysis for Lim’s brand also revealed a positivity rate of 86.27%.
However, the singer’s chart success comes amid controversy: as such, his placement came as a surprise to some. Earlier this month, Lim faced backlash for a social media post celebrating her dog’s birthday. While seemingly harmless, the timing of the post coincided with heightened political tensions in South Korea, drawing criticism from some netizens who called it insensitive.
Lim Young Woong’s “attitude” in a DM reply draws massive criticism
The situation escalated when screenshots purportedly showing Lim’s replies to a fan’s private message began circulating online. In the exchange, the fan questioned his decision to post during a politically charged time. Lim’s response, stating that he is not a politician and questioning why he should comment on political issues, was perceived by many as dismissive.
Lim Young Woong is being mocked online following his Instagram DM controversy
Despite the controversy, Lim’s brand reputation remains strong, reflecting the unwavering support of a significant portion of his fans.
