Hundreds waited hours to get in.
Koreaboo
It was recently revealed BTS‘S Jin he had collaborated with a friend and famous chef Baek Jong won for a joint business venture: a liquor brand called IGINE.
New photos have gone viral showing off the product’s creative packaging. Furthermore, a Christmas version of the packaging is available, perfect for the Christmas holidays: “Sweet Tonic” (apples and watermelons) and “Sour Tonic” (apples and plums).
IGIN WHERE THE SMILES START TO ARRIVE SOON pic.twitter.com/zAIefJsUWH
— jin file (@seokjinfile) December 11, 2024
IGIN PACKAGE CHRISTMAS EDITION pic.twitter.com/llLLsMjWax
— jin file (@seokjinfile) December 16, 2024
It was previously announced that a pop-up store for the product release would take place at Jini’s Lamp, operated by GS25. Pre-opening events took place December 16-19, with the official grand opening on December 20. Nice products are also available.
Jin’s “Another Level” plays at Jini’s Lamp pre-opening event! 🎉
IT STARTS WHERE THE SMILES BEGIN#IGINbyJin #IGIN #JinisLamp pic.twitter.com/E7RhFwcFqT
— All for Jin (@jinnieslamp) December 16, 2024
Now, ARMYs are flocking to the pop-up’s grand opening, sharing the space decorated with IGIN in mind. It exceeded expectations with its fun and interactive atmosphere.
An IGIN Christmas tree? Oh
I wonder if it lights up at night???? does anyone have any photos?
TYPES OF LARGE OPENING LAMPS
IGIN SMILE CITY LIFE#IGINbyJin #IGIN #JinisLamp pic.twitter.com/14VKbi1DYi— Seokjinism – HAPPY BY JIN (Fan account) (@seokjinism1) December 20, 2024
RT AND RESPONSE
TYPES OF LARGE OPENING LAMPS
IGIN SMILE CITY LIFE#IGINbyJin #IGIN #JinisLamp#Jin #BTSJin #jin pic.twitter.com/oe5Bt2auQG— moni⁷ 𖠌 (@sevenrchive) December 20, 2024
THIS IS WHAT IGIN’S POP UP STORE TRASH GUNS LOOK LIKE😭 HE’S LITERALLY SAYING TO THROW AWAY ALL YOUR BAD THOUGHTS AND FEELINGS😭 SEOKJIN YOU ARE THE BEST PERSON ON EARTH pic.twitter.com/CTxRfFGuFC
— ksj era☆ (@areaksj) December 20, 2024
Jin’s older brother was also present with his wife. She left a sweet message and shared it via her Instagram Stories.
FROM JIN’S BROTHER’S INSTAGRAM STORY!!
Jin’s brother and his wife visited IGIN’s Smile Life Town pop-up store
He wrote: “Take a lot so we can drink a lot-Hyung” with the caption “that liquor” starting
TYPES OF LARGE OPENING LAMPS
IGIN SMILE CITY LIFE#IGINbyJin #IGIN #JinisLamp pic.twitter.com/wIOB8Ixqsk— JIN UPDATES (@seokjin_updates) December 20, 2024
Heo Seo HongSurprisingly, the new CEO of GS Retail also attended. Despite the bitter cold, the turnout for the inauguration was massive.
On the first day, hundreds of visitors lined up, waiting many hours to enter. The store was crowded with visitors excited to leave messages for Jin, purchase gadgets, taste the drink, etc., in an immersive space. A GS Retail official explained that the “Pre-registrations for IGIN sold out quickly, and as we began accepting on-site registrations today, over 100 people joined the waitlist.” They expect about 5,500 people to visit by the end of the pop-up.
Many ARMYs attended, including international fans. Some fans confessed that they aren’t big alcohol drinkers but were interested in trying this one since it was made by Jin.
Considering that Jin has yet to personally promote his drink, the turnout is incredibly impressive!
See the big queue and bodyguards at the IGIN pop-up shop, some kfans said they have to wait at least 2 hours before their turn to enter
Keep in mind that Seokjin himself hasn’t started promoting his brand yet pic.twitter.com/4dicMiNfO9
— •̀ᴗ•́ ᵢₛ ₕₐₚₚy.☘︎ ہ˖ (@itboygucci) December 20, 2024
GS25, which sells IGIN drinks, will continue to operate the pop-up until Christmas Eve, December 24.
