It’s official: THE BOYZ will continue to promote under the name of their beloved group!
THE BOYS keep their group name during the transition to ONE HUNDRED
On December 5, ONE HUNDRED announced that an amicable agreement had been reached with IST Entertainment over the trademark rights to THE BOYZ’s name. The resolution came after a public dispute sparked concerns among fans about the group’s future identity.
“Today (December 5), through a meeting with IST Entertainment, we amicably came to a mutual agreement on the use of the ‘THE BOYZ’ trademark and on three main points of discussion,” the statement read. “After resolving our past misunderstandings and being open to an honest conversation, our company and IST Entertainment have reached an agreement that can make everyone happy by giving priority to the members of THE BOYZ and their fans, The B.”
“We would also like to sincerely thank IST Entertainment, who came to this discussion with an open mind,” he added. “We would like to thank The B and the IST Entertainment family, who have walked the path of THE BOYZ with them for the past seven years, and ask for your continued interest and loving support in the future.”
After their exclusive contracts with IST Entertainment expire on the same day, all 11 members of THE BOYZ will officially move on to HUNDREDa new agency co-founded by the famous artist MC Mong and president of the p_Arc Group Cha Ga won.
ONE HUNDRED operates together with its affiliated labels The Great Planet created-home of important artists such as SHINee’s Lee Seung Gi and Taemin-AND INB100representing EXO members Chen, Baekhyun and Xiumin. The impressive roster of artists associated with ONE HUNDRED has heightened anticipation for the next chapter of THE BOYZ under this new management.
THE BOYZ, known for hits such as “The Thief”, “MAVERICK” and “ROAR”have consistently amazed fans with their powerful performances and diverse music. With the group’s name secured and a promising new agency behind them, fans are eager to see what new opportunities and accomplishments lie ahead for the talented group.
