K-pop’s year 2024 has been a buoyant one, marked by growth in overseas sales, but also questioned over its real impact. Even as industry contradictions and corruption came to light, historic hit songs, viral tracks and popular bands marked a successful year for many.
The year began with DAY6’s stunning success after nine years, attracting attention with surprise chart successes while the members were in the military. They continued strong with the hits from their album “Fourever”. The year also saw the rise of other band-format artists, including LUCY, QWER and WOODZ, who built loyal fan bases through frequent live performances.
aespa made a major comeback with hits like “Supernova” and “Whiplash,” succeeding through a strategic shift that emphasized the members’ individual personalities and powerful performances. Meanwhile, ROSÉ’s collaboration with Bruno Mars on “APT”. created a viral hit and showcased her successful solo career alongside BLACKPINK members Jennie and Lisa.
A significant event of 2024 was the conflict between HYBE and Min Hee-jin, which raised concerns about the effectiveness of HYBE’s multi-label system and the role of creative directors in shaping K-pop. The conflict highlighted how NewJeans’ success was driven not just by the company’s system but by Min Hee-jin’s vision, leaving questions about the future of K-pop groups shaped by similar creative leadership. The outcome of this conflict could have a major impact on the industry in 2025.
Source: Daum
