They quickly countered One Hundred’s statement.
Koreaboo
It’s entertainment he challenged A Hundred‘S (THE BOYS(new agency) claims regarding ongoing trademark rights litigation. In a recent statement, the soon-to-be former group company accuses the new agency of lying and reporting incorrect information about the negotiations and their demands.
According to IST Entertainment, they had offered the rights to THE BOYZ trademark to all 11 members at no cost, ensuring that they could continue to use the name for group, unit or individual activities. The agency claims that this offer had already been communicated to members.
IST also revealed that it had taken steps to ease the group’s transition, including agreeing to terminate the contract early for a member who still had six months left on his exclusive contract. They stated that this decision was made to support the member’s new career path without restrictions.
The agency explained that their intention to provide branding rights directly to members rather than One Hundred was driven by a desire to prioritize artists and their fans, allowing for a smooth continuation of activity. IST also strongly denied allegations that they charged excessive fees or applied unreasonable conditions.
Here is the company’s full statement:
“HI,
This is IST Entertainment.
We would like to resolve recent misunderstandings and misinformation regarding THE BOYZ’s trademark rights.
Contrary to what has been reported, we have decided to grant all 11 members of THE BOYZ all rights to use the brand free of charge. This decision was communicated to members and we intended to allow them to use the brand for any agreed activity, including unit or solo projects.
Additionally, for a member with approximately six months left on their exclusive contract, we agreed to terminate the contract early to support their new trip and this decision was also communicated to the member.
Our intention to provide branding rights directly to the members rather than to their new agency was based on our commitment to the continued success of THE BOYZ and an ongoing connection with their fans.
Reports that we charged excessive fees for brands or made unreasonable demands on the new agency are completely false. We remained open to discussions and put forward standard proposals to ensure a smooth handover.
Even though our time with THE BOYZ is coming to an end, we will do everything in our power to support their future endeavors and wish them every success. Thank you.”
— It’s entertainment
HI.
This is IST ENTERTAINMENT.We regret the recent clear misinformation regarding trademark rights and would like to correct it.
Contrary to what has been reported, our company has decided to grant the right to use the trademark free of charge to all 11 members of The Boyz, and we have already communicated this to the members.
— THE BOYZ (@IST_THEBOYZ) December 4, 2024
