In October 2024, ILLIT made their highly anticipated return with their second mini album, I’ll like youwith the title track “Cherish (My Love).” Hot on the heels of their previous release, the group also released a second music video for the B-side track, “Tick-Tack.”
The Korean version of “Tick-Tack” captures the innocent excitement and nervousness of a school crush, with lyrics that highlight the relatable uncertainties of young love:
*”Oh, oh, my God, you’re looking at me again
The most beautiful way click, click
As? I’m going out with you
What kind of day do you like?Keep childish things
In the closet
If I crumple it
Will you like me?
Worried, worried, I sigh
Tick-tock, tick-tock thud
It’s loud, my heart”*
The song was well received and fans were excited to learn that an English version, titled “Baby, It’s Both (Tick-Tack English Ver.)”, would be released on November 22. This release featured American singer Ava Max, known for her bold and edgy pop sound.
Unlike the lighthearted tone of the original Korean version, the English adaptation delves into more intense emotions, exploring a love-hate dynamic in relationships.
“Oh, I love you, I hate you, darling, it’s both
Tell me you need me, it doesn’t matter, don’t do it
I love you, I hate you, leave but don’t go
I don’t want you near me, darling, come closer
You kill me but you make me breathe
You’re giving me confusing feelings
Oh, I love you, I hate you, darling, it’s both
Like tick-tock, thank you, tick, thank you-ta-tick, thank you”
Although the English version introduced a new perspective, it also sparked negative reactions for some lyrics. The verses sung by ILLIT members have sparked debate due to their perceived sexual overtones, especially given the age of some members, such as Wonhee (17) and Moka (16).
“I have to, I have to cut you off
I have to, I have to touch you now
I have to, I have to decide
Oh, oh, my God”
– Iroha
“Oh, you want to make me scream
You’re so good at this
I want to get closer to you
And then push you back”
– Wohee
These lyrics brought unease among fans, with many questioning the appropriateness of such themes for underage idols.
The controversy was further fueled by Ava Max’s political stance in support of Israel, prompting a segment of fans to boycott the song entirely. Meanwhile, Belift Lab, ILLIT’s agency, has not released an official statement to respond to the criticism.
This is not the first time ILLIT has found itself under scrutiny. Despite their growing popularity, the group has faced multiple controversies, from accusations of imitating NewJeans to backlash over remarks made by individual members.
Whether this criticism will impact ILLIT’s growing success remains to be seen, but the group’s ability to spark conversation, both positive and negative, is undeniable.
