On November 19, QQ reported that the film The wig starring Huang Xiaoming is facing difficulties at the box office. The film, which premiered on November 16, did not earn high earnings and has a lackluster reputation. The film has currently grossed around 3 million RMB, while production costs amount to 100 million RMB. As a result, the project could cause producers to lose all invested capital or even suffer heavy losses.
On the first day of release, the film earned over RMB 2 million, but by the second day, sales had dropped by half. The film also had a high ticket refund rate of 10%. According to ticketing platform Maoyan, approximately 98,000 people have seen the film, and considering pre-booked tickets, 10,000 viewers have returned tickets.
The high ticket return rate, poor word of mouth and low theater occupancy clearly demonstrate this The wig failed to attract audiences. The film’s failure also severely damaged Huang Xiaoming’s reputation.
According to 163, The wig was criticized for its boring plot, centered on a failed lawyer who tries to hide secrets from his past, but failed to intrigue the audience. The pace was too slow and the film did not enter the top 10 highest-grossing films at the box office. Previously, Huang Xiaoming had said that he lost 15 kg and sacrificed his appearance for the role, but this still did not impress the public.
The failure of this film also contributed to putting Huang Xiaoming’s reputation in crisis, further damaged by the scandals involving his girlfriend, Ye Ke. Ye Ke increasingly lost favor with the public due to controversial statements, and his conflicts with other artists negatively affected Huang Xiaoming. In addition to Ye Ke’s name trending on search engines, Huang Xiaoming was also criticized for not managing his girlfriend properly.
Meanwhile the TV series Silicon wavesstarring Huang Xiaoming together with Wang Ou, it ended in July with decent ratings, but now it’s being talked about again. A scene in which Huang Xiaoming played his college student character was mocked. Although this scene was accepted by the audience at the time of airing, it is now being criticized due to Huang Xiaoming’s damaged reputation.
Eventually, Ye Ke announced that he would leave social media, and Huang Xiaoming had to apologize to the public for the controversies. However, this did not lead to an increase in viewership for his film. The scandal also negatively affected his next project with Zhao Liying, The builder (造城者) (working title), in which fans expressed that they didn’t want Huang Xiaoming to be part of the project.
