President Bang attended the “Asia Game Changer Award” ceremony held in Chiefrey, New York on the 25th of last month (Korean time) and gave a speech expressing his gratitude for the award.
The Asia Game Changer Award is given to individuals who have enlightened global audiences with their content in fields such as journalism, music, film and comedy, representing Asia. Although the ceremony took place on the 25th of last month, President Bang’s speech was posted on the YouTube channel on the 19th.
In his speech, President Bang spoke in Korean, saying: “From a young age I have collaborated with musicians from different cultures and, through this, I have learned to respect and understand the diversity of different individuals and cultures.” He continued“Even now, as a producer exploring various genres and as president of HYBE, with offices in Korea, the United States, Japan and Latin America, I believe that when we incorporate differences, we can expect more creative and richer musical results. .”
He further explained: “The reason why K-pop music is loved around the world is not only because it tells universally relatable stories, but also because it combines the captivating benefits of various genres.” he quoted“When I walked in, he was playing ‘Seven’ by BTS member Jungkook, a song inspired by the British garage genre and recently collaborated with the famous American artist Latto.”
He continued, “Sserafim, a girl group under HYBE, released the song ‘Unforgiven’, which samples Ennio Morricone’s ‘The Good, the Bad and the Ugly’, featuring legendary American guitarist Nile Rodgers. The song “Back for More” by our boy group Tomorrow X Together, in collaboration with Brazilian artist Anitta last year, significantly increased the number of listeners who were new to music.”
President Bang also mentioned: “To showcase the strengths of K-pop in the United States and beyond, we partnered with Geffen Records, one of Universal Music’s top labels.“He added, “As a result, this summer, global girl group Catz Eye made its debut and is achieving notable chart success in the global market.”
He concluded, “In the future, I will continue to collaborate with people from different cultural backgrounds, learning from them and spreading the things I have learned from Korea and Asia to a wider audience. I believe that by working in my position, more and more people will be able to actively exchange for a better future.”
