After years of domination of the global mania of artistic toys, Mother– The extravated creature created by the artist Kasing Lung – could soon face a serious competition.
Recent relationships reveal that the equity of the founder of Pop Mart Wang Ning has fallen by almost $ 6 billion in less than a month, reporting MotherIt is slowing down the heat. However, the character has already left an indelible mark, appearing everywhere from Birkin’s bags to luxury collaborations with French Moynat Maison and driving the resale prices at the top.
However, while the question cools down, a new wave of plush brands of toys is increasing. According to Jing Daily, these five brands are positioning themselves to capture the imagination of Gen Z and potentially dethroned Mother in 2025.
1. Monchhichi
A nostalgic icon, Monchhichi It was launched for the first time in 1974 by the Japanese Sekiguchi and rose to the stars to global fame in the 80s with the support of Mattel and Hanna-Barbera Monchhichis cartoon.
Now, the retro plush has returned as an accessory Gen Z must-have. From Urban Outfitters shelves to fans of celebrities such as Lisa and influencer Song of Blackpink Ji-Ah, Monchhichi It is trendy again. On Tiktok, the #Monchichi hashtag appears in 17,900 posts, while on Xiaohonghu he collected 47.3 million views.
2. Nodolll
Founded in 2010 by the Taiwanese artist Yiying Wang while studying at the Central Saint Martins in London, Noodol Transform scarabocchi inspired by noodles and rice with adorable stuffed animal characters.
Recently presented at the prestigious Maison & Object design fair in France, Noodol He built a cult of worship with his playful but chic design. His Instagram has 103,000 followers and the hashtag #noodol has reached 241,900 views of Xiaohonghu.
3. Kuromi
Originally introduced in 2005 in the anime Onegai my melody, Kuromi It was intended as a mischievous rival for my Sanrio melody. Instead, her charm and brazenness made her a global feeling and even generated an entire fashion subculture.
Now a collaboration power, Kuromi He collaborated with Honda, Razer and Puma. Push pendants of Kuromi It will be expected to become the “next Mother. “On Xiaohongshu, #kuromi has 4.5 million views, while Tiktok boasts an incredible 82.7 million posts that mention it.
4. Monamhee (mnh)
Founded in 2011 by Namhee Mo, Monamhee He evolved from a small grocery store in a friend of life under the friendly line. Known for its witty and extravagant style, the brand has gained great traction through collaborations, including a drop of keychain for hot sold with G-Dragon’s Peaceminusone.
Monamhee He currently has 116,000 Instagram followers. On Xiaohonghu, #Monamhee has 474,000 videos, while #Linefriends has incredible 174.2 million tags.
5. Fufu souls
A newcomer on the scene, Fufu Souls It was founded in 2024 and inspired by the “Monster Fufu”. What distinguishes the brand is its innovation: to combine the fragrance with stuffed stuffed, transforming them into a fragrance -scented keychain.
It is said that it is inspired by a 7 -year -old boy named Miko, the Chinese brand collaborated with Zekr and Tmall and even hosted a high -profile tea party at the Hotel Hotel Guangzhou. On Xiaohonghu, #fufusoul has 6.2 million views, with 11,300 followers on Instagram.
While Mother He aroused the boom of “cute but eccentric” artistic toys, these new players are rewriting the rules. With the demand for GEN Z’s guide for playful but elegant accessories, the plush are quickly becoming the next must-have of luxury fashion: alternatives that can be provided to high-end bags, but transport the same cultural cache.
From retro retro like Monchhichi To design new arrivals such as Fufu SoulsThe plush is on. The big question now: who will claim MotherThe throne?
Sources: Znews
