The last update of the sponsorships of the solo brand of the members of the group of fourth generation girls has aroused a lot of online buzzs and once again, is Jang Wonyung (IV) At the top of the graph with an overwhelming 16 individual agreements, demonstrating its continuous domain in the commercial scene.
The graphic designer, which includes names of Ive, Aespa, NMIXXAND The SerafimHighlights who is truly in the lead in terms of CF power in 2025. Let’s say only: the gap is real.
Jang Wonyung and Ahn Yujin guide the IVE CF Empire
Jang Wonyung It is in a league in its own right with sponsorships between cosmetic categories (innismfree, amuses), fashion (Miu Miu, Rolalala), coffee (Maxim) and even appliances (Dyson) and games (Pokémon). It covers almost any imaginable vertical lifestyle.
Close behind her is And YujinWhich is also building a diversified CF portfolio, currently waiting for 9 agreements, including big names such as Clio, Kérastase, Milkis and Pascucci coffee struggles.
Karina & Winter of Aespa: solid presence in midfield
Karina Watches with 8 sponsorships, many focused on beauty and fashion such as Musinsa Beauty, Labo-H and Lacoste. In the meantime, Winter It contains 5 agreements including Mamonda and Converse, which show a strong presence but with a more specific identity of the brand.
NMIXX’s Haewon & Sullyoon Build
Haewon AND Sullyoon Having 4 sponsorships each, with names such as New Balance, Sprite and MLB. Their selection relies young and energetic, suitable NMIXX’S fresh image.
Le Sserafim’s Sakura & Kim Chaewon Trail but make statements
Sakura AND Kim Chaewon Each has 1 deal, with Sakura linked to the minimalist fashion brand and other stories, e Chaewon Like Swarovski’s face. Despite a lower number of agreements, both represent the global prestigious brands that show that the quality still speaks strong.
On the PIG forums, fans were ready to react:
- They were always pointing their fingers in other groups of girls, saying that they were dropping from advertisements and the like, but in the end, it was Sserafim who completely collapsed after losing all their business …
- If I were in their shoes, I don’t even want to use Kim Chaewon as an advertising model.
- Ah, it is not surprising that the fans of Le Sserafim have struck so much lately: the turns have gone out of the head because the last remaining announcement, Jim Beam, replaced it as a model. Lol.
- Some always criticize other idols and drag Jang Wonyung.
- Jang Wonyung and Karina are seriously going well.
- Jang Wonyung is now to his sixteenth (advertising agreement/model), crowds …
While the CF race between the 4th generation queens heats up, it is clear that the power of the brand in k-pop continues to evolve, not only by popularity, but by image, versatility and marketability. With the return seasons that approach, do not be surprised if these numbers move again.
